Why Breed Specific Shampoos? - The Saltiest Dog

Why Breed Specific Shampoos?


The motivation behind our ranges, Karl & Charlie, are beautiful Boxer dogs prone to a range of skin irritations.

When Karl was a puppy, he was the itchiest little boy. A wide range of ‘Sensitive’ and Medicated dog shampoos were tried; however they always left Karl with itchy skin. After trying so many different products, nothing seemed to work!

Charlie was around three years old when she suddenly developed red patches across her chest (from a garden allergy). Even after swiftly identifying the culprit and receiving veterinary medications, Charlie started losing her fur from the scratching. Again, many products were tried.

As Roxxie, a qualified and experienced chemist, has a background in developing baby formulations, she set about creating some super sensitive products, custom to their needs.

Of course, it wasn’t going to be that easy! The more Roxxie researched the differences between human and dog formulations, the more she realised that different dogs have different grooming needs.

Think of all the differences between a Border Collie and a Bulldog!

Our first Boxer shampoo and conditioner were developed especially for Karl & Charlie’s short smooth coat and infused with organic Rosehip oil to nourish their sensitive skin. Our Boxer shampoo was developed to be quick rinsing to ensure that nothing can sit close to the skin causing irritation. Our Boxer conditioner was developed to be lightweight and antistatic to moisturise without adding weight; to hydrate, protect and nourish a Boxers short smooth fur and skin. Our Boxer Shampoo & Conditioner are infused with Organic Almond, Ginger, Grapeseed, Macadamia, Rose & Rosehip Oils. We've also packed this hypoallergenic formula with Aloe Vera, Glycerin, Hydrolysed Wheat Protein, Provitamin B5 & Vitamin E. All the Good Stuff, No Nasties!

After seeing the results of the range with Karl & Charlie, Roxxie soon started receiving requests from friends to help their doggies! From a super scratchy Chihuahua to an entangled woolly Poodle, each range is custom formulated for their fur type, coat length, exercise, temperament and grooming needs.

For example our Chihuahua range is developed for a short straight coat and infused with Organic Almond, Apricot, Lavender & Orange Oils. Almond & Apricot oils are excellent all-rounders for dry or sensitive skin as they are both rich in antioxidants, proteins, vitamins and omegas. For our custom hypoallergenic Chihuahua formula, these oils were specifically chosen for their absorption rates into your Chihuahua’s short coat (ensuring the fur is not left feeling oily). They will assist in replenishing natural oils, manage shedding and make grooming a little easier! The Almond oil specifically will assist in strengthening your Chihuahua’s coat. Lavender and Orange oils were both selected for your Chihuahua for their calming properties (and both are well proven to do a lot more!) although let’s be honest – the aroma is divine!

Our Poodle range is quite unique! It was originally developed for our furry friend’s long curls and woolly coat. Our Poodle shampoo is developed for its rich lather, to ensure longer curls are thoroughly saturated for a deep gentle clean. Our Poodle conditioner is developed to be intensely hydrating, especially since a Poodles coat is low shedding. The extra care is certainly worth it over time! It will help with detangling thick, longer curls giving your Poodle a gorgeous coat. Our custom hypoallergenic Poodle formula is infused with Organic Argan, Chamomile, Lemon & Rose Oils. Argan oil is an absolute wonder oil in coat care due to the powerful restorative and strengthening properties. It penetrates the skin and coat, replenishing natural oils, to rejuvenate & condition. Chamomile, Lemon and Rose were included not only for their gorgeous aroma, they are calming, soothing & assist in helping ease any anxieties.


As we are strictly against animal testing of any kind, our ranges were tested on a panel of furry humans! This was to ensure that the range was ultra gentle, super safe and nourishing. The range then went through rigorous product testing for safety and efficacy.

Whilst our formulas started as a passion project to provide the best possible care for Karl & Charlie, we have utilised almost 2 years of research into our hypoallergenic formulas, along with the key ingredients needed for a healthy skin and coat and developed even more ranges for our furry friends.

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